Search Engine Optimisation (SEO)
SEO stands for Search Engine Optimisation. This is the practice of increasing the quality and quantity of traffic to your website through organic search engine results.
It’s the work that goes on behind the scenes to make sure that when you type a question in to Google related to your business’s product or service, your website appears as one of the most relevant answers on the search engine results page (SERP). Optimisation can take many forms from making sure your site is fast and simple to navigate to improving the relevance of your content.
Google Ads (PPC)
PPC stands for Pay-Per-Click, commonly associated with Google Ads. This is the practice of gaining website traffic by paying for ad space.
This method of marketing allows you to put ads (linking to your website) in-front of customers actively looking for your product or service in Google search and other Google platforms like YouTube, Gmail and the display network.
Social Media Marketing (SMM)
Social Media Marketing encompasses advertising on a wide range of B2B & B2C platforms like Facebook, Instagram, Pinterest and LinkedIn.
Social Media Marketing can be very effective in both reaching new audiences and bringing old and existing customers back through re-marketing. In SMM, you pay to achieve set conversion actions like purchases, lead form completions and brand awareness.
